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RG STRAIGHTENING TREATMENTS

Welcome to True Cosmetics

BB Crème ALL IN ONE

straightening treatment

With BB Crème All-in-One, you can have it all: hair that turns heads and feels instantly healthier. This unique smoothing and reconstructing solution delivers five essential benefits in one step smoothing, treating, softening, strengthening, and protecting all while adapting to every hair type.

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* Available exclusively for salons. Verification is required.

Welcome to True Cosmetics

amazon x-treme

straightening treatment

Our original Brazilian keratin that straightens hair without downtime, smell or fumes.

The result is sleek, polished, and more resilient hair that stays smooth for up to 12 weeks with proper aftercare.

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* Available exclusively for salons. Verification is required.

Welcome to True Cosmetics

amazon advanced

straightening treatment

Vegan straightening treatment that reduces volume while protecting every strand.

This advanced formula works inside the cuticle to improve manageability, enhance elasticity, and deliver long-lasting smoothness, without compromising the hair’s natural integrity.

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* Available exclusively for salons. Verification is required.

Welcome to True Cosmetics

Hair B... Restorative

smoothing treatments

Imagine transforming your hair from root to end. Hair B... Professional Treatment does just that, restoring every strand and targeting damage from the inside out bringing dull, over-processed hair back to life. Hair stays smooth, silky and healthy looking for up to 12 weeks.